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Early Bird Swift Wins in Pharmacy Product of the Year Awards 2019

Early Bird Swift, the home pregnancy and fertility test brand, has been awarded the Diagnostic/Health Check accolade in the Pharmacy Product of the Year Awards 2019. A trademark of Axis Medicare Ltd, UK manufacturer and distributor of high-quality healthcare & lifestyle goods, the Early Bird Swift pregnancy test was voted winner of the award by independent pharmacists.

The new generation Early Bird Swift pregnancy test, re-launched in 2015, is well regarded for being over 99% accurate with a sensitivity of 25mlU, and for being able to deliver a clear result in under 5 minutes – from the first day of a missed period. Beyond the precision of its features, the brand is recognised for its dedication of educating and advising consumers on the next steps following their test results with an educational leaflet in every kit. Initially launched in 1986, Early Bird Swift is well established as an experienced test innovator.

Run by the Independent Community Pharmacist publication, the Pharmacy Product of the Year Awards recognise and reward product development and innovation in the pharmacy sector. With over 300 votes across the different awards categories from pharmacists, Early Bird Swift was a winner alongside the likes of Clarityn, Canesfresh, Tena and Savlon.

Darren Collett-Mills, Managing Director of Axis Medicare says, “We are absolutely delighted to win the Diagnostic/Health Check award in the Pharmacy Product of the Year Awards 2019. It means a lot to us that independent pharmacists have voted for us, and it is a testament to the product we deliver.  We are honoured to have received this accolade alongside other well-respected brands in the industry.”


Early Bird Swift Flies into Pharmacy

Early Bird Swift is launching a new range of educational pregnancy testing kits available from Axis Medicare Ltd. One of the very first home pregnancy test brands, the Early Bird brand has been in Pharmacy for over 25 years and is now launching its new generation products under the revitalised brand name Early Bird Swift.

Over 99% accurate. and with a sensitivity of 25mlU. Early Bird Swift is a highly competitive test, and offers a freephone careline and website.

Available in single and double tests. Early Bird Swift 1 test retails at £4.95, with a high return on investment. the packaging has been redesigned in a clear simple format with vivid colours for strong shelf presence and easy selection and includes a QR code to scan with a smartphone to link to support groups for all areas concerning pregnancy. Point of sale materials are available including strut cards, shelf talkers and training guides. A PR and media campaign is supporting the launch, spanning consumer magazines, newspapers and websites. Trade launch offers include 25% extra free with every outer sold. Prices: £4.95 singles. £6.95 doubles

For more information call our Press Team on 01233 636662 or email by clicking here