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Early Bird Swift Wins in Pharmacy Product of the Year Awards 2019

Early Bird Swift, the home pregnancy and fertility test brand, has been awarded the Diagnostic/Health Check accolade in the Pharmacy Product of the Year Awards 2019. A trademark of Axis Medicare Ltd, UK manufacturer and distributor of high-quality healthcare & lifestyle goods, the Early Bird Swift pregnancy test was voted winner of the award by independent pharmacists.

The new generation Early Bird Swift pregnancy test, re-launched in 2015, is well regarded for being over 99% accurate with a sensitivity of 25mlU, and for being able to deliver a clear result in under 5 minutes – from the first day of a missed period. Beyond the precision of its features, the brand is recognised for its dedication of educating and advising consumers on the next steps following their test results with an educational leaflet in every kit. Initially launched in 1986, Early Bird Swift is well established as an experienced test innovator.

Run by the Independent Community Pharmacist publication, the Pharmacy Product of the Year Awards recognise and reward product development and innovation in the pharmacy sector. With over 300 votes across the different awards categories from pharmacists, Early Bird Swift was a winner alongside the likes of Clarityn, Canesfresh, Tena and Savlon.

Darren Collett-Mills, Managing Director of Axis Medicare says, “We are absolutely delighted to win the Diagnostic/Health Check award in the Pharmacy Product of the Year Awards 2019. It means a lot to us that independent pharmacists have voted for us, and it is a testament to the product we deliver.  We are honoured to have received this accolade alongside other well-respected brands in the industry.”


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