News & Press

Early Bird Swift Flies into Pharmacy

Early Bird Swift is launching a new range of educational pregnancy testing kits available from Axis Medicare Ltd. One of the very first home pregnancy test brands, the Early Bird brand has been in Pharmacy for over 25 years and is now launching its new generation products under the revitalised brand name Early Bird Swift.

Over 99% accurate. and with a sensitivity of 25mlU. Early Bird Swift is a highly competitive test, and offers a freephone careline and website.

Available in single and double tests. Early Bird Swift 1 test retails at £4.95, with a high return on investment. the packaging has been redesigned in a clear simple format with vivid colours for strong shelf presence and easy selection and includes a QR code to scan with a smartphone to link to support groups for all areas concerning pregnancy. Point of sale materials are available including strut cards, shelf talkers and training guides. A PR and media campaign is supporting the launch, spanning consumer magazines, newspapers and websites. Trade launch offers include 25% extra free with every outer sold. Prices: £4.95 singles. £6.95 doubles

For more information call our Press Team on 01233 636662 or email by clicking here

 

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